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As a coach, you can benefit from having online courses in your business. One benefit is scalability.
What is Scalability?
According to Indeed, scalability occurs when “an organization can perform well as its workload expands.”
In other words, you can grow and expand operations in your coaching business without experiencing significant changes to your business model.
As a coach, scalability is an important consideration because you only have so many hours in a day to devote to working with clients one-on-one. Also, one-on-one coaching could be very draining.
Scale with Online Courses
By selling online courses, you have a golden opportunity to enjoy a scalable business model.
Online courses can be replicated and sold repeatedly without requiring additional time or resources from you. You can create a course and sell it to an unlimited number of clients. Therefore, you are able to shift from ‘one-to-one’ to ‘one to many’.
You are able to continue providing the same learning experience to your clients but without having to invest additional time.
By introducing the one to many model, you can earn more income without having to increase your hours or take on additional clients.
Online courses also offer you the ability to reach a larger audience. What this means is you can impact more clients in different geographic regions or time zones.
By creating scalable online courses, you can leverage your knowledge and expertise to create a more profitable and sustainable business.